ABOUT THIS PROJECT
Company: Berryful Berries
Project Type: Full Brand Development
Project Timeline: 10 weeks
Brand Element: Full Brand Strategy, Logo, Website, Business Cards, Postcards, Custom Graphic Icons, Logo Tshirt, and Packaging
Berryful Berries is an upcoming dessert business specializing in chocolate covered strawberries. Berryful Berries wanted a brand identity that was unique as a reference to the unique chocolate covered strawberry flavors they create. We wanted to create a logo that was traditional with a subtle difference; the logo we ultimately created is the traditional chocolate covered strawberry shape but we changes the strawberry stem to an apple steam and leaf; we even curved the top of the strawberry to resemble a bitten apple. The logo has certain element that make it look traditional at first glance but with a closer look one can see it has some unique elements. Once we had the logo the other challenging task was to come up with a tagline that was catchy and summed up the purpose of the company. We spent a few weeks on this but ultimately we came up with "Deliciously Unordinarytm". It was perfect; the strawberries are definitely delicious and definitely not ordinary to any thing on the market. One we had the logo and tagline we easily created the other elements. This project is still in progress.
This Project Elements
This Project was created with a FULL BRAND DEVELOPMENT
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Kendra K. Brand Design Agency is a comprehensive brand development company. Our approach to brand development is to teach clients how build, promote and manage their business brand. Our agency has streamlined the development process for branding small businesses. The Brand Bundle Builder TM is our foundational project builder tool that allows businesses to bundle all the essential elements they need for their brand identity.